Lunch n’ Learn: What Joe Knows- Using Behavioral Economics To Your Company’s Advantage
In this talk, we will explore how your company can maintain a sustainable strategic position. The key ingredient is that you must make trade-offs. Without making trade-offs, your ideas can be imitated, and you won’t be able to sustain your advantage. What we will discover in this talk is that being different can actually be your company’s greatest asset. It can be a strategic tool for carving a place for yourself in the market and growing your business.