Houston Growth Startups: Customer Buying Journey | Roberto Moctezuma, Founder & CEO of Fractal River
Register here! https://bit.ly/2W0Daxj
Customers are key to a Startup’s growth. In this month’s Houston Growth Startups meetup, we will focus on the Customer Buying Journey: why is it important, how to map it and how to leverage the learnings to improve your sales and marketing effectiveness.
What we’ll talk about:
– Qualitative + Quantitative personas
– Buying triggers and buyer’s journey
– Key players & value drivers
– Buying concerns
– Buying style & approach
– Data-driven insights
– Value proposition tuning and fit
Roberto Moctezuma, Founder & CEO of Fractal River, a Venture Studio focused on traction and scale tech startups will lead the conversation and share learnings and case studies acquired over the past eight years on the subject.