Blogging Basics: Building an Online Presence

** This is a paid workshop. Please purchase your ticket here: **

About This Class

This workshop will be hosted online (Livestream) due to safety considerations, please check out the “Preparation” section on the bottom of this page. Registered participants will be notified in advance of this program with information on how to log in to the workshop.

Have you always wanted to start a blog, or do you have one that needs some direction? This workshop will provide you with a toolkit to create, maintain, promote, and drive traffic to your blog.

You will get tips for which blogging platforms and content management systems to use, what kind of layout and content works best for online audiences, how to promote your blog effectively both online and off, and how to drive high-quality traffic to your blog.

Attendees will learn best practices for how to create, maintain, and promote a blog, with practical tips learned from the instructor’s 15 years of blogging experience.

The class is for those without a current blog or with a basic one that could use a boost. Some knowledge of blogging and the tools used for it will be helpful, but not necessary.

This class is taken completely online via Zoom and Slack.
You will need access to a laptop or computer with a working webcam as well as a strong internet connection.
Course set up information will be emailed to all students signed up around 24 hours before (and again an hour before) the course launches.

About the Instructor
Julie Falconer
Digital Influencer and Social Media Strategist

Julie Falconer is a London-based digital strategy consultant. She writes an award-winning travel blog, A Lady in London, for which she has developed a strong social media presence. Julie regularly teaches and lectures on social media and digital marketing, and helps businesses develop their online strategies. Originally from San Francisco, Julie came to London in 2007 after leaving a career in finance, during which she worked for Goldman Sachs and a hedge fund.

The event is finished.


Sep 02 2020


12:15 pm - 1:45 pm

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