B2C Growth Marketing for Startups | Sahar Paz & Alley Lyles
Using cutting edge technology in marketing like social media, paid advertising and email marketing can seem overwhelming. Strengthen your marketing efforts by developing a customer profile and mapping customer experience using data. This workshop will provide you with key insights, strategies, create your user’s persona and apply the user persona to broader marketing tactics: business development, content marketing, and social media (among others). We will break down the seemingly intimidating tasks of knowing your customer and solving that pesky marketing question: “What is Growth Marketing and where do I start?”
Join branding and marketing strategists, Sahar Paz and Alley Lyles who have contributed to behavior psychology, storytelling, data & analytics, a/b testing, copywriting, and social media strategy for with Dell, Direct Energy, Echo Dot, Rolex, HBO, Whole Foods, among other notable brands.
About Alley Lyles:
Alley Lyles is a digital strategy consultant who specializes in user-centric product development and digital transformation for technology brands. Alley’s high-powered digital marketing and project management positions over the years have enabled her to work in-house and at agencies where she supported Fortune 500 companies and start-ups based in Houston, Texas, and beyond. Her reputation for being a bright thought leader in her field led to two 40 Under 40 Award nominations in 2016 and 2017 by the Houston Business Journal. She launched her consulting company in 2016 to provide small and large tech companies with digital services, including direct marketing, project management, product marketing, data analytics, social listening, and social media management.
About Sahar Paz:
Sahar Paz didn’t grow up playing house, she played office. At the age of 13, she launched a baby and pet sitting company generating more cash flow than all the lemonade stands in the neighborhood! A natural leader with an active left-and-right brain, Sahar was 25 years old in New York City with a lucrative career in Finance and bored out of her mind. Inspired to share what she learned in the business, she pivoted and dedicated herself to feeding the entrepreneurial voice of teenagers by founding Free Your Star Foundation. The nonprofit partnered with low-income high schools in Brooklyn with credit-earning programs written by Sahar herself. Championing the voice of others to help them understand their emotional intelligence and their personal drivers has always been Sahar’s mission. Her book, Find Your Voice part-memoir epitomizes that pursuit. Published in 2014, her message gained attention within forward-thinking organizations such as HBO, Facebook, Whole Foods, and the Texas Medical Center, where Sahar was invited to deliver keynote presentations. After five years on the road, Sahar became the CEO of Own Your Voice Strategy Firm, a branding agency that focuses on emotionally intelligent communication strategies. Today, she resides in Houston and has given up pet sitting to play with her dog Rico instead. You can find Sahar on LinkedIn, Facebook, Twitter, and Instagram @SaharPaz.